Framing is the process of defining the context or issues surrounding a question, problem, or event in a way that serves to influence how the context or issues are perceived and evaluated. Also called framing effect. —American Psychological Association
Most political issues are heavily framed in order to persuade voters to vote for a particular candidate or issue.
Introduction to Political Framing – The Metaphor Project
Simple Framing – George Lakoff (3-page PDF)
The power of framing: It’s not what you say, it’s how you say it – The Guardian
PDF: Lakoff Framing 101 – George Lakoff
PDF Cards: Don’t Think of an Elephant – George Lakoff
PDF: Lakoff Manifiesto – George Lakoff
George Lakoff Books (PDF)
Don’t Think of an Elephant! 2004
The Little Blue Book 2012
Whose Freedom? 2006
The Political Mind 2008
Thinking Points 2006
Metaphors We Live By 2003/1980
Moral Politics 2001